GTM Fireside Chat: How the New Gen Buys (and Why You’re Doing It Wrong)

On Wednesday, August 27, 2025, Salesbricks hosted an illuminating Fireside Chat at the SVB Café in the LinkedIn Building, San Francisco. The event, running from 10 AM to 12 PM PST, combined engaging discussion with a networking brunch—perfect for both learning and connection.

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We extend our heartfelt thanks to our incredible speakers for making the GTM Fireside Chat: How the New Gen Buys (and Why You’re Doing It Wrong) such a powerful and insightful event. A huge thank you to Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce, for sharing his wealth of experience and perspective on how modern buyers think and act. We’re also deeply grateful to Doug Bell, Partner and Fractional CMO at Chief Outsiders, whose expertise and passion for GTM strategy and AI-driven marketing gave our audience practical and forward-looking takeaways. Finally, we’d like to recognize our moderator, Jon Festejo, CEO and Co-Founder of Salesbricks, for steering the conversation with clarity and energy, making sure every key insight connected with the audience. Together, their contributions sparked valuable discussions and left attendees inspired to reimagine their go-to-market strategies for the next generation of buyers.

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This GTM Fireside Chat reminded us that the next generation of buyers is changing the game—and it’s time to adapt. Thank you to our speakers and attendees for sparking such an energizing conversation. We can’t wait to continue exploring the future of go-to-market together at our next event.