AI, Automation, and the Modern Close: What Changes in 2026

As buyer expectations evolve and sales cycles compress, the way B2B SaaS teams close deals is being fundamentally rewritten. In 2026, winning is no longer about adding more tools.  It will be about removing friction, increasing speed, and designing buying experiences that feel effortless.

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​This panel brings together founders and GTM leaders to explore how AI and automation are changing the entire sales journey. We’ll discuss where technology is improving discovery (from deal guidance, pricing, contracting, and buyer experience) and where human judgment still matters most. Expect real-world examples, honest tradeoffs, and practical ideas for building a sales process that scales without becoming impersonal or complex.

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​If you’re thinking about how your team will sell in 2026, this conversation will help you understand what’s shifting, what to rethink, and how to stay ahead of the curve.